The rise of Instagram style

May 14, 2017


When did we start dressing for Instagram likes?

A couple of weeks ago I posted this outfit on Instagram and it bombed, and I mean it seriously bombed, like the lowest amount of likes I’ve had in a long time. And to be perfectly honest I was gutted! I love this outfit, I love everything about it, from my headscarf to my boots it was one of those times when you get dressed and just think, fuck yeah I feel awesome.

So why would I care what Instagram thinks? Well for one it’s hard not too, especially when you are a blogger, you have a certain engagement to keep up, to continue doing what you love. I recently saw  a quote from Rainbow Rowell that resonated with me;

“She never looked nice. She looked like art, and art wasn’t supposed to look nice; it was supposed to make you feel something.”

All of the people I idolise in the fashion world push the boundaries of style so why am a stressing if one of my looks misses the “Instagram” mark?

There are a plethora of pages on Instagram that will share your photo if you use their hashtag, hell I’ve done it for a little bit more exposure, the only thing is, it only works if your style fits nicely into that “Instagram aesthetic. And whilst I’m not as avant garde as I wish my style was, I definitely do not fit into that box.

I’ll admit, there have been times when I’ve thought if I just adopt that cookie cutter style it would make my job a whole lot easier, I’ve seen so many people on Instagram change their style to fit into that aesthetic and to be honest, it’s paid off for them! More likes, more engagement, more work… The only problem is, in my eyes that’s not real style, dressing to a formula isn’t inspirational, you are basically wearing a uniform.

So where can we go from here? Well firstly make sure we are actually engaging with the Instagram accounts we do follow, no one likes an online ghost. The instagram Algorithm may say it’s working to help you see your favourite content, but in all honestly I don’t want to see the “top 30 accounts I engage with” I want to see everyone I follow. That’s the whole point of following someone right?

Next follow Instagram accounts that give you inspiration, that are alternative from the norm. Because let’s be honest, you can pick up any fashion magazine and see that jeans/tshirt/blazer combo so use your social media to show you the other side of fashion, those vintage queens, the girls who make dressing an art from, the indie brands who will be the next big thing and the people who make you push your own fashion boundaries.

The internet is what we make of it after all.


  • Reply Kumba May 15, 2017 at 9:51 am

    Surely Instagram needs to find a way to make its users happy .. they are just opening themselves up to failure when the next big social platform comes along. I will honestly be one of the bloggers to be first on that bandwagon. The new algorithm is honestly bs, I only get to see 10% of my followings posts it’s so silly! But to be fair it has changed the way I shoot photos so they are ‘instagram worthy’ but really is that such a good thing (apologies for the rant) lol

  • Reply Kathryn May 15, 2017 at 10:04 am

    I love this outfit! It’s so true though, scrolling through instagram sometimes is the same outfit in different shades. I am all for dressing how you like to dress, I dress in clothes that I like, not ones that other people like.
    Kathryn xx

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