H&M have just lauched their luxury brand ‘& other stroies’ and I have to say….I’m impressed! The webite reads like a magazine and I love it. All the shots for the clothes look like their pulled from the pages of ID, its a great marketing tactic as everything looks so beautiful and is already put into an putfit for you… who can resist that?
I already have a massive shopping list and with every order you get a free sample of their bath & body products….so what are you waiting for?!
They have six stories to shop on the website; ‘Haute pink’, ‘Deco Delight’, ‘The lightness of being’, ‘Whiter shade of pale’, ‘Links of Luxury’ and ‘A Cut above’.
Below is my Must have picks from their debut collection’s.