Where did you get the name “Once upon a time” from?
When I was younger I always thought it would be a great name for a vintage shop, and when we first started selling vintage clothing we were so influenced and inspired by the 90’s, disney, old school Nickelodeon tv shows, fairytales etc that the name fit perfectly! It kind of represents the idea of telling a story from the past which is exactly what vintage clothes do!
Why were you drawn to making clothing and having your own business?
At first we just made clothes for ourselves and began to sell vintage to clear our wardrobes as we had collected so much, but then friends kept asking us to make things for them and we decided to start selling a few things on Asos Marketplace, and it just took off from there! The more vintage and customized clothes we put up, the more sold and before we knew it, it began to take over our lives! We never intended for it to become a full time occupation but we became so busy that when my sister finished university I went part time with my job so we could run Once Upon A Time full time and we haven’t looked back since! Every days a new challenge and its definitely one of the hardest things we’ve ever done – but we love it!
How do you come up with ideas for your collections?
Our Autumn/ Winter stock was mainly influenced by 90’s grunge, we are constantly reading blogs, magazines and on tumblr and are very influenced by street style! We focused on a kind of Nirvana / My So Called Life / Kate Moss in her hay day kind of look! So we sourced a lot of 90’s vintage – from plaid shirts to slogan sweaters and made dark tie dye pieces and lots of studded items! This season we are loving Gwen Stefani, Ibiza and Coachella festival style. We love bright colours for summer and our Asos Boutique is going to look like a rainbow soon!
You also sell vintage, how do you choose what pieces to sell?
We have several vintage wholesalers down South that we hand pick from so we can pick only items we love! We mainly look for 80’s and 90’s pieces – our eyes usually draw to anything bright, crazy patterned or acid wash colours! We also can’t resist girly pieces like silk blouses and 80’s floral tea dresses which we shorten into mini dresses!
What inspires your work?
Probably a mix of street style girls, tumblr blogs, off duty models and 90’s icons!
Your tie dye and studded pieces are amazing, what’s the process of making each one?
Each piece we make is totally unique as no two tie dyes are the same! We like to try out new styles and techniques all the time and lots of practice has gone on to help us perfect each piece! We use American dye to help acheive the bright colours and we are currently making a 20 piece collection of rainbow inspired spring/summer shorts which will be available soon!
What’s your favourite piece from your collection?
Our current favourite item we have is probably our sleeveless tie dye crops! They have such a 90’s look to them and we have a mix of grungy dark colours and summery bright ones available! Teamed with acid wash vintage jeans and a statement necklace they have a perfect look that represents the style of Once Upon A Time!