Why do we conform to fashion?

Google “underwear as outerwear” and you are going to get a multitude of articles, style guides and how to’s. But why can we be so fashion forward in some ways, and yet so conformist in others?

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The Importance of lifting each other up – It’s all about Girl Power

This past week I have seen so many women supporting each other, being full of girl power, promoting each others businesses and generally being all overies before brovaries. It gave me all the warm fuzzies.

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Interview With Isolated Heroes Founder Samantha Paton

isolated heroes interview

Isolated Heroes is one of my favourite Scottish Brands, they are the perfect mix of eccentric and commercial. Avant garde yet appealing to every sequin lover on the planet, inclusive whilst making each individual piece feel like a one off made for the wearer.

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