Isolated Heroes is one of my favourite Scottish Brands, they are the perfect mix of eccentric and commercial. Avant garde yet appealing to every sequin lover on the planet, inclusive whilst making each individual piece feel like a one off made for the wearer.
I caught up with CEO Samantha Paton to find out her plans for the Scottish Fashion Brand, what she’s learned from staring her own business and what advice she has for anyone looking to make it in the fashion industry. This is a must watch for anyone considering starting their own clothing brand, or anyone studying fashion who is interested in what exactly it’s like to run your own brand.
“Specializing in hand-embellished and embroidered items, Isolated Heroes creates oversized silhouettes and vivid colour palettes and is renowned for its innovative use of luxury faux-fur and sequins. Launched in 2012 by CEO Samantha McEwen (now Paton), off the back of her acclaimed graduate collection, Isolated Heroes has grown to become one of the most visually striking contemporary brands in the UK. Informed by its characteristic hyperreal aesthetic, the brand has developed a cult-like following, being worn by the likes of Miley Cyrus, Foxes, Pixie Lott, Molly King and the Confetti Crowd, as well as collaborating with Paloma Faith, The X-Factor and Marina And the Diamonds.”
“All Isolated Heroes pieces are manufactured in the UK, with the majority produced in-house – items are often painstakingly manufactured by hand in order to achieve the required richness that Isolated Heroes has become synonymous with.”
Watch the interview with Samantha below and find out what she really thinks of the Scottish Fashion industry, how she deals with haters online and what her plans are for the future of Isolated Heroes. Some of her answers may surprise you.
Soundtrack by Fat Goth.
Images from Isolated Heroes